Comments on: Monetization is king

By: 10 things you won’t learn in school – VentureBeat « Tech4buziness – Eng

Fri, 19 Mar 2010 06:22:49 +0000

[...] quarterbacks, we pontificated after the economy took a nose dive that you need to determine how you are going to monetize your business before you build it, not afterwards. That cash is king holds true for personal as [...]

By: internet advertising revenue | AKF Partners Blog

internet advertising revenue | AKF Partners Blog — Mon, 08 Jun 2009 13:23:05 +0000

[...] etc) were shrinking, except for television which grew at a modest 2%. As we pointed out in our post about monetization, we don’t necessarily believe that people are resentful of advertising on free services or [...]

By: Marty Abbott

Marty Abbott — Wed, 18 Mar 2009 05:22:03 +0000

I got paid to tell a company to “hang it up” today. I didn’t think they had what it took to win in their segment. The idea was OK, the competitive landscape was fierce, the management team didn’t have a chance and they were planning on “figuring out monetization” later. That’s 3 1/2 strikes. 3 strikes is enough to kick you out of the batter’s box. We certainly could have made more money on the company, but the integrity of our firm is far more important to us.
Why does this comment fit with this article? Because more companies should abide by the rule that cash (or monetization) is king. More management teams should strive for profitability early and you (and I) should only invest in companies that have a chance of profitability. Don’t accept a wink and a thumbs up and believe that investment professionals or management know what they are doing. Demand proof and demand results – financial results – profitability.
Do you have a plan? Then show it! Show it with results – not talk.