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WORKSHOPS

How To Create a Great Product Strategy

Workshop Overview

This one day workshop is designed for engineering and product leaders as well as senior product & engineering managers.

Product strategy is the foundation of any great product team, yet unfortunately it is often neglected due to the day-to-day pressures of discovery and delivery. But a powerful breakthrough product strategy and roadmap, understood and backed by the Exec team and Board, can position the company against the right trends, outfox the competition and deliver value to your customers and the business.

The course serves as a great way to help grow aspiring executives within the combined product and technology organizations.

Classes are offered at our classroom in Scottsdale, AZ as well as London, UK.

How is the workshop structured?

This one day workshop is delivered in a collaborative session and we keep the session size limited (maximum of 25 attendees) so that each attendee can be an active part of the conversation, share experiences, and ask questions from other executives who have been in your shoes. You’ll leave the workshop with principles, frameworks, and examples that you can continuously apply to your team and organization.

Who should attend the workshop?

Our event is designed for current CTOs, CPOs, CDOs, VPs of Engineering, Heads of Product, and other technology executives who want to improve their management, leadership, and strategy skills. The course also serves as a great way to help grow aspiring executives within the combined product and technology organizations. We help companies build best in class product teams from strategy to discovery to execution.

What topics are covered in the workshop?

The following is a partial list of the topics covered in the course

  • Product Vision: The key elements of a successful product vision and why it is important
  • Fundamentals of strategy: Essential frameworks and strategic approaches and how to apply them
  • Good product strategy: What does a good product strategy look like? What are the essential ingredients?
  • Organizational alignment: How does product strategy align with wider business, technology and growth strategy
  • Communication: How you communicate Product Strategy effectively at Board and shareholder level
  • Execution: How to implement your product strategy and how it fits with discovery and delivery
  • Pitfalls: Common pitfalls to avoid


Who teaches this workshop?

Workshops are delivered by AKF Partner Tanya Cordrey, as well as other members of the AKF team. Tanya has helped several companies with their successful product strategies and execution. To date, AKF has helped hundreds of companies across 18 countries to achieve their business objectives.

Read more about the AKF Team.

To sign up go to our EventBrite page here.