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Code as Craft: Scalability Rules Video

In case you missed us at Etsy’s Code as Craft Speaker Series, don’t worry you can watch the full video here:

Watch live streaming video from etsy at livestream.com


Code as Craft: Scalability Rules

How cool is this?! We’ve been asked to speak at Etsy’s Code as Craft Speaker Series. Our presentation will take place on July 28th at 7pm at the Etsy Labs on the 7th floor at 55 Washington Street in beautiful Brooklyn. If you’re in the neighborhood, sign up here and stop by.

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Scalability Rules – Released This Week

Our newest book, Scalability Rules, has just been released. Here are a few places you can purchase the book:

You can also help us get the word out about this book by liking and sharing the book’s Facebook page or the book’s official website, where we’ll keep up to date information about reviews and speaking engagements.

Scalability Rules brings together 50 rules that are grounded in experience garnered from over a hundred companies such as eBay, Intuit, PayPal, Etsy, Folica, and Salesforce. Put together and organized to be easily read and referenced for rapid application to nearly any technical environment. The rules are technology agnostic and have been applied to LAMP, .net, and even midrange system architectures.

We are very thankful for everyone’s help in making this project come together and here are just a few of those folks:

    Technical Reviewers – Robert Guild, Geoffrey Weber, and Jeremy Wright
    Pre-reviewers – Chad Dickerson, Chris Lalonde, Jonathan Heiliger, Jerome Labat, and Nanda Kishore.
    Senior Acquisitions Editor – Trina MacDonald
    Development Editor – Songlin Qiu
    Project Editor – Anne Goebel

We dedicated this book to to our friend and partner Tom Keeven who in our mind is the originator of many of these concepts and has helped countless companies in his nearly 30 years in the business.


Book Review – Web Operations

Web Operations: Keeping the Data On Time By John Allspaw and Jesse Robbins, is a collection of essays and interviews dealing specifically with web operations. The book’s stated goals are to explain the skills needed in web operations, demonstrate why it’s important to gather metrics, describe common approaches to database architectures, and define what to do after a problem occurs. I think they succeeded and would recommend this book to any technologist responsible for a highly available system. As one would expect, I enjoyed some essays more than others but overall found myself nodding my head in agreement with many of the authors.

The authors John Allspaw and Jesse Robbins, in addition to a long list of contributors such as Eric Ries, Paul Hammond, and Justin Huff, have terrific CV’s that demonstrate their first hand knowledge of what it takes to run large scale web operations. John is currently a Technical Advisor at Etsy and was formerly the Engineering Manager of Flickr Operations at Yahoo!. Jesse is the CEO & Co-founder of Opscode and worked at Amazon.com with a title of “Master of Disaster”.

Unlike other collection of essay books such as 97 Things Every Programmers Should Know, which I enjoyed but found disorganized (see my full review here) Web Operations is well organized starting from general overview discussions to specific and actionable examples. The first chapter is an overview of web operations from a career perspective and the book continues with chapters discussing such topics as continuous deployment, infrastructure as code, community involvment, dev and ops collaboration, relational databases, and noSQL databases.

Put this book on your reading list or download it to your Kindle/iPad to read on your next flight. Be prepared to bookmark or highlight many of the authors’ insights that you’ll want to remember and share with your team.

For people interested in more books that we recommend, check them out at our Amazon store.

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