AKF Partners

Abbott, Keeven & Fisher PartnersPartners In Hyper Growth

Wine-Dark Sea

“There is a land called Crete in the midst of the wine-dark sea, a fair land and a rich, begirt with water, and therein are many men innumerable, and ninety cities.” – Homer (fl. 850 B.C.), Odyssey, Book XIX

And some one shall some day say even of men that are yet to be, as he saileth in his many-benched ship over the wine-dark sea…” – Homer (fl. 850 B.C.), Iliad, Book VII

The phrase “wine-dark sea” appears dozens of times in the Iliad and the Odyssey resulting in much debate at what Homer actually meant by the phrase. One theory is that he was describing an outbreak of red-colored marine algae. Another theory put forward by researchers Wrignt and Cattley, was that the Greeks mixed highly alkaline water with their wine, resulting in blue-wine.

The explanation that sounds most plausible to me is that ancient Greeks did not have a word for “blue”. At the time of Homer’s writing there were only five colors (metallics, black, white, yellow-green, and red). Lacking the appropriate term to describe the world, they used what they knew.

Many of us are not unlike the ancient Greeks. We can’t describe a new architecture or we can’t imagine our business differently because we don’t have words for it. Whether you are just out of school and don’t have a ton of experience or your more senior but haven’t seen highly scalable system architectures, both leave you blind to “seeing” a different architecture or business model. Another way we’re blinded is just by being at a business for a number of years. Companies and institutions have collective beliefs, cultures, and even memories that become our own. This is completely normal. If you don’t adapt to the standards and norms of the company you’re going to have a rough go of it. Just like the body tries to reject transplanted organs because the body doesn’t recognize the foreign object, companies reject employees and even leaders who don’t fit or adapt to fit.

So, what is one to do if you know you suffer from a blind spot? The solution to this is to bring in new people or, occasionally, consultants who have seen this before and can help you learn to describe the new world. As made famous by many twelve-step programs, the first step is to “admit there is a problem”. If you can’t admit that you might not see or be able to accurately describe everything, you’ll eventually get blindsided by either the inability to scale or, even worse, a competitor able to see things differently.