AKF Partners

Abbott, Keeven & Fisher PartnersPartners In Hyper Growth

The Power of Customer Misbehavior

Our newest book The Power of Customer Misbehavior is due out Dec 14, 2013. This book presents the newly discovered drivers of viral growth – product misuse and self-identity. This information comes from rigorous academic research, has been presented at numerous conferences, and is the subject of various papers. We’ve had a few articles published recently that provide an overview of these topics:


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