The Power of Customer Misbehavior
Our newest book The Power of Customer Misbehavior is due out Dec 14, 2013. This book presents the newly discovered drivers of viral growth – product misuse and self-identity. This information comes from rigorous academic research, has been presented at numerous conferences, and is the subject of various papers. We’ve had a few articles published recently that provide an overview of these topics:
- Graziadio Business Review – Moving from Misuse to Bricolage
- OpenView Labs – Ain’t Misbehavin’: How Encouraging Product “Misuse” Helped Facebook Beat Friendster
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