Sell Your Idea
Seth Godin, posted a story on his blog, the panhandler’s secret, that brings to light a great point with regard to selling. That point is that you should first engage and then sell. What probably comes to mind for all of us is that of course we engage our bosses or our customers before we try to sell them our latest product or idea. But, do we do this to our peers and our employees? Do we engage them and explain why we think our idea or guidance is the right one or do we just ask them to follow and buy our idea? These are the same people we get frustrated with because they don’t demonstrate initiative.