Posts Tagged ‘Seth Godin’

An Offer You Can’t Refuse

Monday, December 14th, 2009

Are you a maven? What’s that you ask? The term maven comes from the Yiddish and Hebrew words that mean someone who has knowledge about something and seeks to pass it along. The term was popularized originally, according to Wikipedia, by a series of television commericals in the 1960′s for Vita Herring. It has resurfaced in popularity due to its use in the book Tipping Point by Malcolm Gladwell, published in 2000. However in the intervening years it has continued to appear in academic research such as Feick and Price’s 1987 article The Market Maven.

The reason we’re asking if you are a maven is that while most book publishers continue to hold onto outdated opinions of influencers we know that you, the technologist, the leader, the influencer, are the one who really matters. Whether you influence people through your blog, twitter account, or position in a company, we want to enlist your help.

Book Cover Final

We wrote The Art of Scalability because we want people to have this information. We spend a lot of time on the road with companies helping them learn how to scale their people, processes, and technology but we obviously can’t be everywhere. We are self-described scalability evangelists and zealots. We want tech teams everywhere to debate architectural principles and all leaders to consider scalability when designing organizations.

Your mission, should you choose to accept it… is to use your network to get the word out about The Art of Scalability, specifically about the concepts covered in the book. In order to help with this we’d like to make an offer. The first 10 people that email me, michael@akfpartners.com,  requesting a copy of the book and committing to spread the word about the book using whatever social network technology you are most comfortable with, we will send you a free copy. Yes, that’s right, a free copy, all for just helping us spread the word about the concepts in The Art of Scalability. If you have a blog, feel free to post a review of the topics; if you use Facebook, post a link along with your thoughts; if you lead a team, have a discussion on the concepts covered. If you already have already purchased a copy of the book, thank you, and feel free to accept this offer to receive one to pass along to someone else.

Check the comments on this post before you email me to see if we’ve reached our goal.

I don’t want to take credit for this idea and while it is said that immitation is a form of flattery I want to give credit. Seth Godin gave away copies of his new book Linchpin, for a $30 donation to the Acumen Fund. Hopefully you took Seth up on his offer and will take me up on this one.

Practice, Practice, Practice

Wednesday, November 25th, 2009

We wrote a post back in July 2008 about how in order to get better you must practice. Since that time we’ve seen a lot of interest in this concept of how much must you practice in order to master a skill.  This interest is primarily due to Malcolm Gladwell’s book Outliers in which he showed a number of examples of why you must have about 10 years or 10,000 hours of practice in order to achieve mastery. I’ve come across many variations of this recently and wanted to revisit the topic from a non-programming perspective to show that this is applicable to every aspect of your life and career. If you want to become a better parent, teacher, runner, programmer, leader, or technologist you must practice. If you want to master those skills you must practice them a lot.

One of the more interesting variations is from the 1976 book by William Zinsser, On Writing Well. If you are interested in writing I highly recommend this book and for everyone else you can draw inspiration from his devotion to the craft of writing. In the first chapter William Zinsser talks about an interview he participated in discussing writing as a vocation along with a certain Dr. Brock who was a surgeon that had recently taken up writing. Dr. Brock started by expressing how “The words just flowed.” And when asked what he did when the writing wasn’t going well he said he’d just stop writing. Zinsser countered that “writing is a craft, not an art, and that the man who runs away from his craft because he lacks inspiration is fooling himself.” He continues with “If your job is to write every day, you learn to do it like any other job.” Zinsser concludes the section with a thought that if writing for a surgeon was so easy he’d consider taking up surgery on the side. This was a bit tongue-in-cheek with the point being to get better you must persevere and do so with a critical eye for how to constantly improve.

An interesting theory on how to produce sustained and desirable change is the Boyatzis’ Intentional Change Theory. This is five step process that enables individuals to achieve change and maintain it. If you have ever tried to stay on a diet or start an exercise regime and have found it difficult, you should be able to relate to this. One of the keys to this process is practicing the new behavior in order to build and strengthen neural pathways.  This eventually leads to mastery of the skill and sustained change.

An MIT Computer Science grad student has an interesting list on his blog of posts that cover this subject of dedicated practice to master a skill.  In MJ fashion, he calls this list “Thoughts on living a remarkable life”.  Two of his most interesting from that list are book reviews On the Value of Hard Focus about Murakami’s book on distance running and The Steve Martin Method about the comedian’s life.

Another story comes from Dave Ramsey’s book More Than Enough. Dave tells the story/parable of a professional golfer being approached by a fan saying “I’d do anything to hit like you” and the golfer says “No, you wouldn’t”, to which the fan replies “Oh, yeah, I really would.”  The golfer goes on to explain his secret “Get up every morning and hit 500 golf balls. Hit them until your hands are so blistered they bleed. The next morning, tape over the blisters and do it again.”

A final example comes from Jason at 37Signals on making money.  He postulates that as an entrepreneur you need to practice early and often making money; learning the skills of negotiating, pricing, and selling.  This is why he recommends entrepreneurs not take outside money, in order that they learn to make money quickly. Tim Ferris would probably agree that negotiating can be practiced and Seth Godin would certainly agree that selling takes practice.

So now with all the overwhelming evidence that we need to focus and practice to master a skill, what will you do today to become a master at something?

A final example comes from Jason at 37Signals on making money.  He postulates that as an entrepreneur you need to practice early and often making money; learning the skills of negotiating, pricing, and selling.  This is why he recommends entrepreneurs not take outside money, in order that they learn to make money quickly.  Tim Ferris would probably agree that negotiating is a practiced art and Seth Godin would certainly agree that selling takes practice.

Hiring ‘A’ Players

Monday, April 13th, 2009

We posted a couple weeks ago about using the recession as a time to upgrade your team.  In a recent post Seth Godin says it’s harder to hire great people in a tough economy so be prepared to work harder.  Seth basis this statement on a post by Auren Hoffman, Why hiring is paradoxically harder in a downturn.  Auren’s argument is that there are more ‘C’ and ‘B’ players out there so your noise level increased, which is probably true if you are using some public recruiting tool like Craigslist.  That’s one reason we advocate viewing your recruiting process as a pipeline that needs to remain full at all times.

We also think the technical interview is critical to distinguishing the ‘A’ players, whether or not you use puzzle questions. Auren says at his company, Rapleaf, that the pass rate on their technical test has dropped from 17% last year to 6-8% this year, perhaps because of this increase in unqualified candidates he advocates for targeting candidates rather than posting a job ad.  We think the five most successful sources of quality recruits are:

 

  1. Your own extended network
  2. Internally sourced candidates (candidates offered up by your engineering team)
  3. College sourced candidates
  4. Candidates from a professional recruiter
  5. Recruiting “fairs”

 

Whatever your method of finding the ‘A’ players, get started today on making your team into the best possible.