AKF Partners

Abbott, Keeven & Fisher PartnersPartners In Hyper Growth

Three Strategies for Migrating to the Cloud

Cloud-deployments are becoming increasingly popular across all industries. Despite initial concerns around vendor lock-in and the need for increased security in multi-tenant environments, many companies have found a strong business case for migration. Overall, the economics aren’t surprising. Cloud providers can leverage huge economies of scale, discounts on power-consumption, and demand diversification to drive down costs, which are then passed on to a fast-growing customer base.

As a technology leader, you’ve done your own research, and you’re confident that a cloud deployment can both save money and promote faster innovation amongst your development team. The next challenge is to develop a clear migration plan; however, what you’ll quickly learn is that the technical and business realities of no two tech companies are alike and no single cloud migration strategy can be relied upon to fit every circumstance.

We’ve laid out three commons scenarios that you might consider for your product. Each describes a different business case and an accompanying cloud migration pattern.

Service-by-Service Migration

In the first scenario you already have a well-architected solution running in a private (company-owned or managed host) datacenter. Your main production application is separated into different services and unburdened by large amounts of technical debt. Here a service-by-service transition into the cloud is the clear choice for smooth transition that doesn’t have nearly the risk of a “big-bang” approach and doesn’t trigger a request for proposal (RFP) event for customers. If you make your customers live through a massive migration, they are often going to take the opportunity to look around for alternative services – thus the RFP.

You’ll want to start with the smallest or least heavily coupled service first. The goal being to build your team’s confidence and experience with cloud deployments and tools before tackling larger challenges.

In most cases your engineers will likely need to get their hands dirty with a little re-architecting. (Depending on how closely you’ve followed our recommendations regarding fault isolation zones or “swim lanes”, many of these steps may have already been completed.) Your team’s first goal should be to rewrite (or eliminate) any cross-service calls to be asynchronous. Once this is complete, except in rare cases, virtualizing the web & app tiers should be a straightforward process. Often, the greater challenge is disentangling the persistent data-tier. If you already have a separate data store for each service, it should be easy to complete service migration by virtualizing or importing the data to a PaaS solution (RDS, Azure’s SQL, etc.). If that’s not the case, you’ll want to either:

(1) Separate the service’s data (choosing an appropriate SQL or NoSQL technology). Sharding the persistent data-tier has the added benefit of reducing load on the primary datastore, reducing size and I/OPS requirements, thereby further easing the transition to the cloud.


(2) Eliminate service’s need for data storage entirely by passing data back to another service. (Less desirable, but suitable for smaller services).

Once you’ve deployed your first cloud service. Redirect a small portion of the customer base and monitor for correct functionality. As monitoring improves confidence in the service’s operation, you can continue a slow rollout over your entire customer base, minimize both risk and operational downtime. Repeat this process as for each service to complete the migration.

Down Market MVP

Another common scenario is that your company runs an older mature product, but one that is loaded with technical debt. Perhaps it’s poorly architected, written using older frameworks or languages, or contains undocumented or “black box” code that even your seasoned engineers are afraid to touch. The sheer complexity screams re-write, but at the same time there’s a pressing business appetite to move into the cloud quickly.

In this case, a possible strategy is to enter the cloud with a down-market, minimum viable product (MVP). Have your team start from scratch and develop an MVP in the cloud that encompasses the core features of your main offering. By targeting the down-market, you’re not only entering quickly (with a minimal feature set) but you’re also blocking other upstart competitors from overtaking you.

During development, you’ll need to balance the business demands of time-to-market vs. the technical risk of vendor lock-in. Using PaaS offerings such as Amazon’s SQS or Azure’s DocumentDB can help to get in your new product up-and-running quickly, but at the expense of greater vendor lock-in. There’s no, silver bullet with these decisions, just be sure to make these choices consciously and recognize your accumulating what could become tech debt should you decided to change cloud providers down the road.

Once you’ve established this MVP with a small customer-base, continue to articulate it with feature additions, possibly in a tiered pricing model (e.g. standard, professional, premium). As the new cloud product matures, development efforts should slowly pivot. Developers are moved from the older legacy product to help further articulate features on the new. At the same time, as the new cloud product matures and has more articulated features, customers will be increasing highly incentivized to migrate to the new platform.

Private to Hybrid to Public

In this scenario your company has large capital infrastructure investments that you can’t immediately walk away from. Perhaps you have one or more privately owned data centers, a long-term contract with a managed host provider, or recently purchased expensive new servers during a recent tech-refresh. Cloud migration is a long-term goal for eventual cost savings, but you need to realize the value on infrastructure that has already been purchased.

The pattern in this case is a crawl-walk-run strategy from the private, to hybrid, to public cloud. Initial focus will be on changing your internal processes to run your datacenter(s) as its own mini-cloud. By adopting technology and process changes such as virtualization, resource pooling, automated provisioning, (and possibly even chargeback accounting), you’re readying your organization for an eventual transition to the public cloud.

Once you’ve established your own private cloud, you’ll want to leverage a public cloud provider for your data-backups and DR/Business continuity plan. This is where you’re likely to see your first reduction in CAPEX. Quarterly DR drills will help you test the viability and compatibility of systems your cloud provider.

As demand from your customer base increases, you’ll avoid making further infrastructure investments. Instead, you’ll want to adopt a hybrid cloud strategy, moving a handful of customers to the cloud or leveraging bursting into the cloud to accommodate usage spikes.

Finally, as servers are progressively retired or when your managed provider contracts run out, you’ll be ready to complete a smooth migration fully into the public cloud.


While each of these patterns are vastly different, they all share one thing in common — there are no “Big Bang” moments, no high-risk events that’ll have your stakeholders nail-biting on the edge of there seats. The best technologists are always looking to meet business objectives while reducing risk.

The business and technical realities for every company are different and it’s likely you’ll need to combine one or more of these migration patterns in your own strategy. While we’re confident that many of our customers will benefit from migrating to the cloud, it’s important to tailor your strategy to the needs of your business. We continue to develop new migration patterns that minimize risk and generate business value for our clients.